Retentacle
CHALLENGE
The client asked us to enhance Retentacle, their versatile desktop and smartphone application aimed at helping subscribers manage receipts and seamlessly integrate with customer loyalty programs.
SOLUTIONS
Branding
They sought assistance in refining their logo while preserving its original design essence. Retaining the tentacle icon as a nod to their brand identity, we streamlined its appearance significantly, enhancing its versatility as an app icon suitable for promotion on smartphones. Furthermore, we revitalized their brand color palette to align with a more progressive, tech-oriented aesthetic.
Typography & Color
We retained the existing font used in the app, expanding the weights to enhance contrast and readability. The brand colors were slightly reworked to feel more technology-oriented while remaining friendly.
UX Design App Updates
We conducted a comprehensive overhaul of their app interface, prioritizing user-friendliness and enhancing engagement. This involved seamlessly integrating their refreshed brand colors and tentacle theme across the platform. Leveraging built-in smartphone functionalities, we optimized the user experience for familiarity and efficiency. Additionally, we laid the groundwork for future AI updates, ensuring the app remains at the forefront of technological advancements.
