Mycological Society of Marin
CHALLENGE
The Mycological Society of Marin, a non-profit organization dedicated to fostering the appreciation, conservation, and exploration of mushrooms and other fungi, sought assistance with revamping their website, refreshing their branding, and securing design support for their annual Fungus Festival – Wild in Marin.
SOLUTIONS
Branding
We enhanced their logo, delivering a more adaptable solution suitable for both digital and print applications. Our focus remained on preserving mycological accuracy while ensuring versatility across various mediums.
Typography & Color
The selection of fonts and colors was meticulously crafted to uphold the organization’s local, outdoor ethos. Drawing inspiration from the abundant presence of chanterelle mushrooms in Marin County, the chosen colors resonate with the region’s natural beauty, infusing the design with a sense of vitality and connection to the local environment.
Event Promotion
We designed a versatile “Wild in Marin” logo intended for annual use, yet adaptable enough to showcase each year’s unique festival theme. From posters to clothing and various printed materials, we ensured that our designs harmonized with and highlighted the distinctive theme of each year’s festival.
Website
The website redesign encompasses enhancements to membership subscription management, exclusive members-only content, streamlined payment processes, improved email newsletter communication, and a user-friendly events calendar that can be easily updated.
