Green Jeans Garden Supply
CHALLENGE
Green Jeans Garden Supply is an organic landscaping and nursery supply store located in Mill Valley, CA. They needed help with their branding, the company website and promotional strategies.
SOLUTIONS
Branding
We designed their logo when they first launched their business, drawing inspiration from their deep-rooted love for gardening and commitment to organic practices. They envisioned a brand identity that was not only welcoming and friendly but also reflective of their expertise in landscape design.
Typography & Color
Choosing the colors and fonts was straightforward. We selected a slightly playful font to complement the illustrative feel of the logo. The colors were chosen to symbolize new growth, old growth, and warmth.
Print Advertising
We also developed a local print campaign featuring loose watercolor-style illustrations. This design choice reinforced the brand’s simple approach to gardening and reminded customers of how Green Jeans has been helping people garden successfully and responsibly in their own backyards since 1997.
