Camp Carysbrook
CHALLENGE
Camp Carysbrook is Virginia’s oldest camp for girls established in 1923 and needed help with updating the website, refreshing their branding, and providing SEO support.
SOLUTIONS
Branding
We updated their logo while staying true to original roots of the design – providing them with a more flexible solution that could work seamlessly in a digital environment.
Typography & Color
The brand colors were inspired by the hues of the Blue Ridge Mountains. The bold headline font conveys a sense of strength and nods to the camp’s history, complementing the softer serif and simple sans-serif fonts used for the main content of the site.
Website
We updated the website by harnessing the extensive library of images captured over the years at the camp, showcasing the picturesque Virginia mountains and highlighting the plethora of activities offered in this idyllic camp nestled in the New River Valley near Roanoke, Virginia. Additionally, we enhanced their SEO strategy to improve visibility. To foster communication with camp counselors, members, and alumni, we established a blog. Furthermore, we integrated a calendar into the site and provided training on using the backend, empowering them to manage updates and maintenance internally.
